Our mission is to back up every mother in being the best for her child, to create a mom-friendly community and to assist in providing outfits for themselves and their children comprising cool and trendy closes.

The brand of sela was created by moms for moms. We strive to meet all the needs for women’s and children’s clothing – from overclothing to underwear and accessories. To create the collections, we choose natural fabrics and offer trendy things at affordable prices.

The collections of sela consist of modern essentials – even in the morning fuss a mom will easily combine a modern and comfortable look. A smart casual outfit consisting of straight jeans, a T-shirt, and a jacket will be perfect for work, a knitted suit of a hoodie and joggers – for taking children for a walk or for country trips, and slim-cut and tiered dresses – for special occasions.

We also create clothes for small (aged 2-6) and bigger (aged 7-12) children. These include practical overclothing for outdoor walks and comfortable clothes for kindergarten and after-school programmes based on T-shirts, hoodies and sweaters, joggers and leggings, knitted dresses, and much more.

School clothing is another headache of the contemporary moms that we help to relieve. The children’s collection presents comfortable shirts and jackets for boys and blouses for girls, trousers, skirts, dresses – everything schoolchildren need to look neat and stylish.

Accessories by sela will help to complement the outfit: hats, scarves, neckties, hairpins and hair binders, and much more.

We wish you pleasant shopping!
Sincerely yours, sela moms & monsters