New rebranding
PanClub is a multi-brand outlet selling jewellery created by more than 20 gifted jewellery designers. Pandora jewellery has already been joined by such brands as Fresh, The Reason, Secrets, LunaLU, Sumei, NANA, and much more, and this is not the end! We plan addition of new brands, including foreign ones.
The change in the concept resulted in new positioning: PanClub offers both the latest trends and the timeless classic. From plain silver rings to a necklace with manually faceted diamonds.